The Big Three in Social Media

Social media has entered the modern world and took over the way the world communicates. Hitting record-breaking numbers the big three social media sites have shown the dramatic changes in so many different aspects of todays world. Here are a few statistics I found and facts about the way social media impacts different parts of the world and society.

Facebook Obsession

Facebook is the most popular site among the big names in social media, and the numbers show.

“Facebook in the last year has reached it 500 million member as well as reached  120 million unique visits per day.” This statistic is provided by Facebook’s Statistic Page

facebook like buttonLast Month, Facebook’s Like Button Celebrates its First Birthday– Mashables article discusses how features Facebook has introduced has become a phenomenon on many different levels.

The like button and icon has become an well known image throughout the online world and these statistic below show how universal this button is throughout the online world.

  • “Facebook said Thursday that 10,000+ websites add the Like Button every day — identical to what COO Sheryl Sandberg said in October last year.”
  • “The social network says more than 2.5 million websites have integrated with Facebook so far, including more than 80% of the top 100 websites in the U.S.”

Advertisement and business marketing plans have also been greatly affected by Facebook.

PR and Marketing have invest time and money itno their Facebook pressence. New job titles of Social media and community managers have emerged for all sizes of businesses.

Ecommerce has entered the Facebook trend announcing Express clothing line launced their catalog on Facebook making it first of it kind allowing people to shop directly on facebook. The catalog allows people to like, comments outfits and products according to Mashables article.

Express Screen Shot


Twitter just reached their 5th birthday as well as celebrated their record number of members and popularity as well. “Twitter currently has over 106 million accounts and generates over 180 million unique visits per day.”- Digitalbuzz

According to Huffignton Post article Twitter user statistics show stunning growth.

“In the past year alone, the average number of tweets per day has nearly tripled from 50 million to 140 million.”

Historic Tweets

History has been made with social networking sites especialy twitter. When braking news or big storys emerge, Twitter activity doubles and trending topics consist of mainly that infromation. Some famous and historic news events that happened on Twitter include:

  • Hudson River Landing Broke with a Twitpic and through Twitter with the help of Janis Krums. His tweet said, “There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.
  • Michael Jackson death was a record at that time for the most tweets per second. Twitter statistic blog provided this data, “456 Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).”
  • Justin Bieber the most followed account on twitter, prank tweeted a fans phone number, This fan phone began ringing of the hook and received 26,000 text messages.

Justin Bieber should also be noted has also for being the most tweeted invidual on Twitter. “On Twitter, the ultimate real-time metric of celebrity success moment by moment, Bieber’s name was tweet-checked 84,846 times in one day.” –Huffington Post


Youtube is the top video sharing social networking site currently on the web. Although a specialized site, Youtube numbers are just high as Facebook and Twitter.

“More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.” Youtube Statistic

The most viewed Youtube videos can be viewed on Youtube Charts page and currently Justin Bieber holds the record for his video Baby which has over 500 million views.

Youtube video consist of mainly user generated videos however, youtube is in the works of providing motion pictures.

“Google confirmedthe existence of its YouTube Movies service earlier today and has just released more details on which studios and movies will provide the 3,000 titles in its repertoire.” –Tech crunch

This new change can mean many of different thing like increase more of Youtube traffic, sites like Hulu can be affected if this change reaches more popularity and more archives.

To Sum up, The big three in social media Facebook, Twitter and Youtube have amazing popularity as well amazing features that has impacted many aspect of todays world. History is in the making as these sites only increase their popularity and usability from here.


Future of Social Media

Social media in the past 5 years has dramatically changed the world into a web-obsessed society. With the Internet and social media becoming popular what should non-profit organizations expect to see in the years to come?

The Internet is currently shifting to what is called Web 2.0. This theory would change the Internet from being stand alone websites articles etc to integrated websites featuring user generated content, social media and contextual information.

Social Media is a huge part of the idea of Web 2.O in that it’s the foundation of user generated communications. We build the threads from a certain websites with social media. The best way to understand Web.20 is to Imagine going to online website to order a sweater. With the new Web2.o you can see peoples comments, who of your friends have bought or liked the sweater, company Wikipedia information etc.

Social Media will be able to do it ALL

Non-profit organizations can see this shift in a number of ways. Already sites such as Causes (sponsored by Facebook) integrate social media and non-profits Causes currently have over 17 million likes on Facebook and post-current causes, organizations. However, currently you cannot directly donate through Causes Facebook page but instead visit their websites.causes facebook

Social media has not yet integrated a way for people to donate through the sites. In the next years we will see social media transform into one stop place for every need users might wants.

Facebook announced last fall that they will be creating Facebook email system that allows users to have This new feature will be another step to increase social media “power.” Social media has become a one-stop site in which people will not have to visit other sites to get the information they need.

Mobile Phones will be the future of money exchange

We saw with both the Haiti Earthquake and the recent Japan quake and Tsunami Mobile Phones make history with massive amount of people donating through text message and being charged a small fee to their phone bill.

“The reality of mobile Internet usage shows only an increased year-over-year use by citizens with more affordable and powerful smartphones. This creates an inescapable media platform for non-profits. Look for more experimentation and adoption, and with it the emergence of mobile social good best practices.” 3 Perdictions for Social Good in 2011

Mobile phones have been rumored to integrate credit cards and identification into our mobile phones. With a push to eliminate the wallet, we will see non-profit reshaping the way they market as well as their “call to action” message.

Social Media Involvement in the wake of Japan Earthquake and Tsunami

March 11, around 10 pm in Colorado my phone charmed as CNN sent breaking news that “a 8.9 magnitude Earthquake hit Japan” straight to my mobile phone.  As we slept overnight the Earthquake and a Tsunami destroyed many towns and estimated 10 thousand people are dead or missing.

In the wake of such a horrific disaster, it is human nature to respond in a helping way.  User-generated content through social networking sites have been the most used tools information sharing and group gathering these past few years especially in time of global disasters.

Social Media as a News Source

Breaking news especially when related to natural disasters transforms social media into world-wide support and credible news source. Television new source replayed amateur videos originally posted on YouTube displayed credible tweets from RedCross organizations and  real time tweets from Japan.

Smart phone have reshaped the traditional journalism in that journalist now rely on real time social media for their news sources. The coverage of Japan on big name new station majority of video footage was amateur video shared originally on YouTube.

Provided By Pew Research Data

Provided By Pew Research Data

The web was swarming tweets, status about Japan.

“The blogosphere offered a place to release and share emotional responses to the disaster and calls for support for the Japanese people” Japan Crisis Overtakes Social Media

During the week of March 14-18, 32% of all tweets evolved the topic of Japan.

Trending topic, new sources, political figures, celebrities all re-tweeted the same RedCross tweet informing how to donate only 10 dollars through your cell phone bill.

Screen shot of tweet

We have seen this new type of donating of effective fundraiser in past natural disasters such as the Hati Earthquake raised 5 million only through text donations according to  Mashable

The total raised for Japan has been significantly less then Haiti at 1.5 million according to CNN

Facebook Involvement

We saw Facebook use multimedia more through individual status as well as specific organizations pages. Facebook is a great platform to share videos, photos and links on and easy to use share options allowed news about Japan to spread more easily.

Facebook unlike Twitter encourages conversation sparking people to express emotional responses and grief as well as encouraging thoughts.

After the quack specific groups were created focusing on relief and rehabilitation for Japan in all forms. Each group has photo galleries, link page to documents, news articles, videos and a discussion board.

  • WeSupportJapan Facebook page has over 24 thousand followers since the earthquake struck japan.
  • Global Disaster Facebook page focus on the broader subject of global disaster news, with over 500 thousand followers, this Facebook page post stories focusing on Japan and anything contributing to relief.

Impact from other social media

Living Social a social networking site focused on daily deals an   d consumer saving, offered a coupon donate $10 dollars through their SNS for japan relief. The coupon lasted twice as long then the site normally allows and ended up raising over 2 million dollars

Success behind these online campaigns

Between the text and  LivingSocial sucessful campaigns to raise an amazing amounts just through social media, one thing is common is the small request of money each one offeres to donate.

The text campaign was only $10 charged to your cell phone bill and the living social was only 25.

“People are more likely to give if they see that a non-profit can’t fulfill its donation goal with just one donation…Those micro donations often get charities to their goals, or above them, more quickly than holding out for large lump sums.” Mashable

With each significant world event such as Japan earthquake we are learning how to utilize these new communication tools to the fullest.

Dealing with the Negatives of Social Media

Facebook FailSocial media has certainly has made a quick transition into our culture and has become the new platform of communication primarly for persona, business, news source, and organization use.

User-generated content is the foundation for social media and let the user select what he or she wants to follow, read, engage etc on their SNS.

Non-profit organization and activist are weary of using this new technology for many reason primarily it is opposite of traditional communication way that it encourages user feedback, comments, criticism and knowledge. If not used correctly, social media could hurt your reputation and effect donations, volunteers and support for you cause.

Also some question this new communication tool ability effetely persuade the audience to take action or get involved. With such a new technology, new studies are showing the true effect social media has on individuals and their patterns.

Negative feedback on your social media pages and how to deal with it on

Mashables-How to deal with negative feed back article discusses the cause of negative feedback on companies, brands and organizations Facebook page.

“badvocates” –- the folks who spread negative comments about you with their networks and are caused by:

  • Inconsistency across different mediums (Facebook, Twitter, Website)
  • Inconsistency of expectation (what does your organization want your fans to do)
  • Negative relationship with people who represent your organization

Social media pages should be clear and simple and lay out exactly what your organizations goals are. If not consistent you will most likely see negative feedback appearing on your organization wall.

The four types of negative feedback you may receive  provided by HOW TO: Deal with Negative Feedback, illustrate the different levels of negative response.

  • “Straight Problems – Someone has an issue with your product or service and has laid out exactly what went wrong. This type of feedback is negative in the sense that it paints your business in a poor light, but it can be helpful in exposing real problems that need to be dealt with.”
  • “Constructive Criticism – Even more helpful is when the comment comes with a suggestion attached. Many customers — including some of your most loyal — will use social media to suggest ways in which you can improve your product or service. While this type of feedback may point out your flaws, and is thus negative, it can be extremely helpful to receive.”
  • “Merited Attack – While the attack itself may not be merited, the issue that catalyzed it does have merit in this type of negative feedback. Essentially, you or your company did something wrong, and someone is angry.”
  • “Trolling/Spam – The difference between trolling and a merited attack are that trolls have no valid reason for being angry at you. Also in this category are spammers, who will use a negative comment about your product or service (whether true or not) to promote a competing service.”- HOW TO: Deal with Negative

Although laid out for business purposes these comments can occur on non-profit, social interest or events pages.

How the organization should respond:

The article HOW TO: Deal with Negative also lays out tips of  appropriate responses

When dealing with straight problems, a response is almost certainly necessary. This insure your users get fast response resulting in a positive experience on your SNS.

You should always try to keep in mind that this type of feedback, as harsh as it may be, has a basis in a real problem. It is best to respond promptly and with a positive vibe. This example of a response if provided by HOW TO: Deal with Negative:

“Example: thank the commenter for the feedback and assure them that steps are being taken to correct the issue or mitigate their problem, such as offering a partial refund.”

Ethical dilemmas non-profits bring to social media

In many cases the issue you are trying to support may not be social acceptable or a controversial topic.

Online users behave differently than in real life situation. The online world add the factor of annonomis and engaged in consequence thinking, not moral thinking.

Carrie James Speech discusses her findings of the ethical thinking of youth today online.

She found that the youth don’t find “Youth tend to think they cant change whats online, if they see something unsettling or disturbing they don’t think they can do anything to change it”

Promoting you cause online can be difficult to get people to notice and more important interested  in the cause. Although there are exceptions the majority of youth believe they can not make a change online.

Advice for organization and non profits and try and open up the wall of communication more encouraging those passionate to help spread the word.

Social Savings: Groupon and Living Social

The Internet has shifted the way we do most day to day events. We dont waste time any more clipping coupons out of newspapers in this technology driven world today.

“40% of online economic users searched on the internet for cost-saving coupons” Pew- The Internet and the Recession

In times of the recession and everybody is more cautious with our money, Two sites have made a name for themselves for having amazing deals of local restaurants, cool events, spas, drink special. (fun and some functional deals we all need in theses hard times!)

Groupon and Living Social have integrated web 2.0 philosophy with the growing trend on the web of location and personal and are known as group buying sites

These sites incorporate these factors:

  • Big savings
  • Sharing with friends
  • location


“Over the past year, more and more marketers, tech wizards and startups have adopted a new mantra from their brethren in real estate: “Location, location, location.” (The New Dot-Com Boom)

The web is shifting and making it more focused on the individual offering relevant specials and deals that that person could do in their home town. Living social specialized location page is just for the town you live in and feature only small businesses and events in those towns. Whats unique about Living social is they incorporate a background of that town making it more personalized for you.

Benefiting The Little Guy

Small business are also benefiting from group sharing sites. They are getting recognition on a heavy traffic site. Small Business get people interested in their product or service and get people new cliental.

Site like LivingSocial encourages sending it to friend and if 3 of them buy the coupon you can get yours for FREE! Groupon also encourages you to share that days deal with friends and provides social media links.

Small business are getting free advertising and marketing and generating large amount of traffic through these social based group sharing website onto hundreds of people Facebook and Twitter pages.

Livingsocial logo

Living Social

Founded: Washington DC in 2007

Estimated to have around 10 million subscribers in 2010- Techcrunch

Living social includes: Living social, Escapes and Adventures

How living social works:

How Living Social Works

Groupongroupon logo

Founded: Georgia in 2008

Over 31 million total groupon bought and over 1 billion dollars saved

Groupon is also an international service having deals offered is many different geographical locations. Groupon recently reported on Feburary  19,2011 that they were preparing to launch in China. Wikipedia

Groupon asks what area you live in as well as our age to help promote deals that would interest you instead of just broad deals that might not have any relevance to your life.

For business use there has been a great feedback on the service these websites provide. For example, GrouponWorks states:

97% of business want to be featured again on the site.

Facebook Place and Social Media Campaigns

Social media allows businesses to advertise in a unique cool ways.

Encourage followers to check in with Facebook PlacesFacebook Places

Facebook released in September a new upcoming popular way to get people share where they currently are with their mobile device.

When they check in they post on their wall which reaches all their friends. Facebook places is pretty much a free advertisement for businesses. If they check in and mention their friends, that post reaches even more people.

Checking in is one of the most effective type of advertisements which is Word of Mouth. Friends are seeing where their friends hang out, shop and eat. Encouraging conversation about the post.

A great way to get people to check in is offer a discount and deals if they show you they checked in. People can see which companies give discounts for check in’s with the yellow discount icon in the check in page. Many big name brands such as Gap.

There are 4 types of Deals: individual, friend, loyalty and charitydiscount places icons 

  • Deals and donations are offered by individual businesses, not Facebook, and may be available in limited quantities.
  • Friend deals require tagging a number of friends to share savings.
  • Loyalty deals require multiple check-ins, similar to a traditional punch card.
“Facebook is making a big push into what can be called “geosocial services,” blending online with the real world. Cyberspace and marketplace.” Marketplace

Online Campaigns

We see online campaign or social media campaigns in a verity of ways.

  • nation wide events
  • call to actions
  • contests, prizes, special deals
  • viral videos, memes, internet phenomenons

Successful campaign can spark your business and in the spotlight.

One of the most recent Facebook campaigns is Oreo’s attempt at setting the world record for most “likes” in 24-hours of their Facebook page.

Oreo Post

Other businesses are in this race with Mitsubishi setting the record a week earlier with their new video on YouTube

and Lil Wayne just announced he will be competing as well.

The record is 45,000 likes in 24-hours.


  • Millions are seeing your content on their friends pages.
  • The campaign gets press from newspapers, news stations, blogs etc.
  • You grow your branding
  • Increase your online popularity

However, campaigns do come with a risk

“For Oreo, the stunt is a clever use of social media that is not without its risks; falling short of the goal could be embarrassing. Since that prospect seems unlikely, the attempt will no doubt spur copycat attempts.” Todd Wasserman

The overall goal for social media advertisement is to..

get your fans involved

Introduction to business and social media

Social media has shifted the way business connect with their customers.

We are seeing more business utilize these tools to handle customer service, promote new product and have a healthy competition from competitors.

Traditional marketing and communication to consumers has been replaced with new technology.

Many cool things are happening on these sites

I hope to explore more about how business are utilizing social media.



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