Archive for the 'Independent Study' Category

The Big Three in Social Media

Social media has entered the modern world and took over the way the world communicates. Hitting record-breaking numbers the big three social media sites have shown the dramatic changes in so many different aspects of todays world. Here are a few statistics I found and facts about the way social media impacts different parts of the world and society.

Facebook Obsession

Facebook is the most popular site among the big names in social media, and the numbers show.

“Facebook in the last year has reached it 500 million member as well as reached  120 million unique visits per day.” This statistic is provided by Facebook’s Statistic Page

facebook like buttonLast Month, Facebook’s Like Button Celebrates its First Birthday– Mashables article discusses how features Facebook has introduced has become a phenomenon on many different levels.

The like button and icon has become an well known image throughout the online world and these statistic below show how universal this button is throughout the online world.

  • “Facebook said Thursday that 10,000+ websites add the Like Button every day — identical to what COO Sheryl Sandberg said in October last year.”
  • “The social network says more than 2.5 million websites have integrated with Facebook so far, including more than 80% of the top 100 websites in the U.S.”

Advertisement and business marketing plans have also been greatly affected by Facebook.

PR and Marketing have invest time and money itno their Facebook pressence. New job titles of Social media and community managers have emerged for all sizes of businesses.

Ecommerce has entered the Facebook trend announcing Express clothing line launced their catalog on Facebook making it first of it kind allowing people to shop directly on facebook. The catalog allows people to like, comments outfits and products according to Mashables article.

Express Screen Shot


Twitter just reached their 5th birthday as well as celebrated their record number of members and popularity as well. “Twitter currently has over 106 million accounts and generates over 180 million unique visits per day.”- Digitalbuzz

According to Huffignton Post article Twitter user statistics show stunning growth.

“In the past year alone, the average number of tweets per day has nearly tripled from 50 million to 140 million.”

Historic Tweets

History has been made with social networking sites especialy twitter. When braking news or big storys emerge, Twitter activity doubles and trending topics consist of mainly that infromation. Some famous and historic news events that happened on Twitter include:

  • Hudson River Landing Broke with a Twitpic and through Twitter with the help of Janis Krums. His tweet said, “There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy.
  • Michael Jackson death was a record at that time for the most tweets per second. Twitter statistic blog provided this data, “456 Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).”
  • Justin Bieber the most followed account on twitter, prank tweeted a fans phone number, This fan phone began ringing of the hook and received 26,000 text messages.

Justin Bieber should also be noted has also for being the most tweeted invidual on Twitter. “On Twitter, the ultimate real-time metric of celebrity success moment by moment, Bieber’s name was tweet-checked 84,846 times in one day.” –Huffington Post


Youtube is the top video sharing social networking site currently on the web. Although a specialized site, Youtube numbers are just high as Facebook and Twitter.

“More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute.” Youtube Statistic

The most viewed Youtube videos can be viewed on Youtube Charts page and currently Justin Bieber holds the record for his video Baby which has over 500 million views.

Youtube video consist of mainly user generated videos however, youtube is in the works of providing motion pictures.

“Google confirmedthe existence of its YouTube Movies service earlier today and has just released more details on which studios and movies will provide the 3,000 titles in its repertoire.” –Tech crunch

This new change can mean many of different thing like increase more of Youtube traffic, sites like Hulu can be affected if this change reaches more popularity and more archives.

To Sum up, The big three in social media Facebook, Twitter and Youtube have amazing popularity as well amazing features that has impacted many aspect of todays world. History is in the making as these sites only increase their popularity and usability from here.


Social Savings: Groupon and Living Social

The Internet has shifted the way we do most day to day events. We dont waste time any more clipping coupons out of newspapers in this technology driven world today.

“40% of online economic users searched on the internet for cost-saving coupons” Pew- The Internet and the Recession

In times of the recession and everybody is more cautious with our money, Two sites have made a name for themselves for having amazing deals of local restaurants, cool events, spas, drink special. (fun and some functional deals we all need in theses hard times!)

Groupon and Living Social have integrated web 2.0 philosophy with the growing trend on the web of location and personal and are known as group buying sites

These sites incorporate these factors:

  • Big savings
  • Sharing with friends
  • location


“Over the past year, more and more marketers, tech wizards and startups have adopted a new mantra from their brethren in real estate: “Location, location, location.” (The New Dot-Com Boom)

The web is shifting and making it more focused on the individual offering relevant specials and deals that that person could do in their home town. Living social specialized location page is just for the town you live in and feature only small businesses and events in those towns. Whats unique about Living social is they incorporate a background of that town making it more personalized for you.

Benefiting The Little Guy

Small business are also benefiting from group sharing sites. They are getting recognition on a heavy traffic site. Small Business get people interested in their product or service and get people new cliental.

Site like LivingSocial encourages sending it to friend and if 3 of them buy the coupon you can get yours for FREE! Groupon also encourages you to share that days deal with friends and provides social media links.

Small business are getting free advertising and marketing and generating large amount of traffic through these social based group sharing website onto hundreds of people Facebook and Twitter pages.

Livingsocial logo

Living Social

Founded: Washington DC in 2007

Estimated to have around 10 million subscribers in 2010- Techcrunch

Living social includes: Living social, Escapes and Adventures

How living social works:

How Living Social Works

Groupongroupon logo

Founded: Georgia in 2008

Over 31 million total groupon bought and over 1 billion dollars saved

Groupon is also an international service having deals offered is many different geographical locations. Groupon recently reported on Feburary  19,2011 that they were preparing to launch in China. Wikipedia

Groupon asks what area you live in as well as our age to help promote deals that would interest you instead of just broad deals that might not have any relevance to your life.

For business use there has been a great feedback on the service these websites provide. For example, GrouponWorks states:

97% of business want to be featured again on the site.

Facebook Place and Social Media Campaigns

Social media allows businesses to advertise in a unique cool ways.

Encourage followers to check in with Facebook PlacesFacebook Places

Facebook released in September a new upcoming popular way to get people share where they currently are with their mobile device.

When they check in they post on their wall which reaches all their friends. Facebook places is pretty much a free advertisement for businesses. If they check in and mention their friends, that post reaches even more people.

Checking in is one of the most effective type of advertisements which is Word of Mouth. Friends are seeing where their friends hang out, shop and eat. Encouraging conversation about the post.

A great way to get people to check in is offer a discount and deals if they show you they checked in. People can see which companies give discounts for check in’s with the yellow discount icon in the check in page. Many big name brands such as Gap.

There are 4 types of Deals: individual, friend, loyalty and charitydiscount places icons 

  • Deals and donations are offered by individual businesses, not Facebook, and may be available in limited quantities.
  • Friend deals require tagging a number of friends to share savings.
  • Loyalty deals require multiple check-ins, similar to a traditional punch card.
“Facebook is making a big push into what can be called “geosocial services,” blending online with the real world. Cyberspace and marketplace.” Marketplace

Online Campaigns

We see online campaign or social media campaigns in a verity of ways.

  • nation wide events
  • call to actions
  • contests, prizes, special deals
  • viral videos, memes, internet phenomenons

Successful campaign can spark your business and in the spotlight.

One of the most recent Facebook campaigns is Oreo’s attempt at setting the world record for most “likes” in 24-hours of their Facebook page.

Oreo Post

Other businesses are in this race with Mitsubishi setting the record a week earlier with their new video on YouTube

and Lil Wayne just announced he will be competing as well.

The record is 45,000 likes in 24-hours.


  • Millions are seeing your content on their friends pages.
  • The campaign gets press from newspapers, news stations, blogs etc.
  • You grow your branding
  • Increase your online popularity

However, campaigns do come with a risk

“For Oreo, the stunt is a clever use of social media that is not without its risks; falling short of the goal could be embarrassing. Since that prospect seems unlikely, the attempt will no doubt spur copycat attempts.” Todd Wasserman

The overall goal for social media advertisement is to..

get your fans involved

Twitter Feed

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