Archive for the 'Non Profit Organization' Category

Future of Social Media

Social media in the past 5 years has dramatically changed the world into a web-obsessed society. With the Internet and social media becoming popular what should non-profit organizations expect to see in the years to come?

The Internet is currently shifting to what is called Web 2.0. This theory would change the Internet from being stand alone websites articles etc to integrated websites featuring user generated content, social media and contextual information.

Social Media is a huge part of the idea of Web 2.O in that it’s the foundation of user generated communications. We build the threads from a certain websites with social media. The best way to understand Web.20 is to Imagine going to online website to order a sweater. With the new Web2.o you can see peoples comments, who of your friends have bought or liked the sweater, company Wikipedia information etc.

Social Media will be able to do it ALL

Non-profit organizations can see this shift in a number of ways. Already sites such as Causes (sponsored by Facebook) integrate social media and non-profits Causes currently have over 17 million likes on Facebook and post-current causes, organizations. However, currently you cannot directly donate through Causes Facebook page but instead visit their websites.causes facebook

Social media has not yet integrated a way for people to donate through the sites. In the next years we will see social media transform into one stop place for every need users might wants.

Facebook announced last fall that they will be creating Facebook email system that allows users to have This new feature will be another step to increase social media “power.” Social media has become a one-stop site in which people will not have to visit other sites to get the information they need.

Mobile Phones will be the future of money exchange

We saw with both the Haiti Earthquake and the recent Japan quake and Tsunami Mobile Phones make history with massive amount of people donating through text message and being charged a small fee to their phone bill.

“The reality of mobile Internet usage shows only an increased year-over-year use by citizens with more affordable and powerful smartphones. This creates an inescapable media platform for non-profits. Look for more experimentation and adoption, and with it the emergence of mobile social good best practices.” 3 Perdictions for Social Good in 2011

Mobile phones have been rumored to integrate credit cards and identification into our mobile phones. With a push to eliminate the wallet, we will see non-profit reshaping the way they market as well as their “call to action” message.


Social Media Involvement in the wake of Japan Earthquake and Tsunami

March 11, around 10 pm in Colorado my phone charmed as CNN sent breaking news that “a 8.9 magnitude Earthquake hit Japan” straight to my mobile phone.  As we slept overnight the Earthquake and a Tsunami destroyed many towns and estimated 10 thousand people are dead or missing.

In the wake of such a horrific disaster, it is human nature to respond in a helping way.  User-generated content through social networking sites have been the most used tools information sharing and group gathering these past few years especially in time of global disasters.

Social Media as a News Source

Breaking news especially when related to natural disasters transforms social media into world-wide support and credible news source. Television new source replayed amateur videos originally posted on YouTube displayed credible tweets from RedCross organizations and  real time tweets from Japan.

Smart phone have reshaped the traditional journalism in that journalist now rely on real time social media for their news sources. The coverage of Japan on big name new station majority of video footage was amateur video shared originally on YouTube.

Provided By Pew Research Data

Provided By Pew Research Data

The web was swarming tweets, status about Japan.

“The blogosphere offered a place to release and share emotional responses to the disaster and calls for support for the Japanese people” Japan Crisis Overtakes Social Media

During the week of March 14-18, 32% of all tweets evolved the topic of Japan.

Trending topic, new sources, political figures, celebrities all re-tweeted the same RedCross tweet informing how to donate only 10 dollars through your cell phone bill.

Screen shot of tweet

We have seen this new type of donating of effective fundraiser in past natural disasters such as the Hati Earthquake raised 5 million only through text donations according to  Mashable

The total raised for Japan has been significantly less then Haiti at 1.5 million according to CNN

Facebook Involvement

We saw Facebook use multimedia more through individual status as well as specific organizations pages. Facebook is a great platform to share videos, photos and links on and easy to use share options allowed news about Japan to spread more easily.

Facebook unlike Twitter encourages conversation sparking people to express emotional responses and grief as well as encouraging thoughts.

After the quack specific groups were created focusing on relief and rehabilitation for Japan in all forms. Each group has photo galleries, link page to documents, news articles, videos and a discussion board.

  • WeSupportJapan Facebook page has over 24 thousand followers since the earthquake struck japan.
  • Global Disaster Facebook page focus on the broader subject of global disaster news, with over 500 thousand followers, this Facebook page post stories focusing on Japan and anything contributing to relief.

Impact from other social media

Living Social a social networking site focused on daily deals an   d consumer saving, offered a coupon donate $10 dollars through their SNS for japan relief. The coupon lasted twice as long then the site normally allows and ended up raising over 2 million dollars

Success behind these online campaigns

Between the text and  LivingSocial sucessful campaigns to raise an amazing amounts just through social media, one thing is common is the small request of money each one offeres to donate.

The text campaign was only $10 charged to your cell phone bill and the living social was only 25.

“People are more likely to give if they see that a non-profit can’t fulfill its donation goal with just one donation…Those micro donations often get charities to their goals, or above them, more quickly than holding out for large lump sums.” Mashable

With each significant world event such as Japan earthquake we are learning how to utilize these new communication tools to the fullest.

Dealing with the Negatives of Social Media

Facebook FailSocial media has certainly has made a quick transition into our culture and has become the new platform of communication primarly for persona, business, news source, and organization use.

User-generated content is the foundation for social media and let the user select what he or she wants to follow, read, engage etc on their SNS.

Non-profit organization and activist are weary of using this new technology for many reason primarily it is opposite of traditional communication way that it encourages user feedback, comments, criticism and knowledge. If not used correctly, social media could hurt your reputation and effect donations, volunteers and support for you cause.

Also some question this new communication tool ability effetely persuade the audience to take action or get involved. With such a new technology, new studies are showing the true effect social media has on individuals and their patterns.

Negative feedback on your social media pages and how to deal with it on

Mashables-How to deal with negative feed back article discusses the cause of negative feedback on companies, brands and organizations Facebook page.

“badvocates” –- the folks who spread negative comments about you with their networks and are caused by:

  • Inconsistency across different mediums (Facebook, Twitter, Website)
  • Inconsistency of expectation (what does your organization want your fans to do)
  • Negative relationship with people who represent your organization

Social media pages should be clear and simple and lay out exactly what your organizations goals are. If not consistent you will most likely see negative feedback appearing on your organization wall.

The four types of negative feedback you may receive  provided by HOW TO: Deal with Negative Feedback, illustrate the different levels of negative response.

  • “Straight Problems – Someone has an issue with your product or service and has laid out exactly what went wrong. This type of feedback is negative in the sense that it paints your business in a poor light, but it can be helpful in exposing real problems that need to be dealt with.”
  • “Constructive Criticism – Even more helpful is when the comment comes with a suggestion attached. Many customers — including some of your most loyal — will use social media to suggest ways in which you can improve your product or service. While this type of feedback may point out your flaws, and is thus negative, it can be extremely helpful to receive.”
  • “Merited Attack – While the attack itself may not be merited, the issue that catalyzed it does have merit in this type of negative feedback. Essentially, you or your company did something wrong, and someone is angry.”
  • “Trolling/Spam – The difference between trolling and a merited attack are that trolls have no valid reason for being angry at you. Also in this category are spammers, who will use a negative comment about your product or service (whether true or not) to promote a competing service.”- HOW TO: Deal with Negative

Although laid out for business purposes these comments can occur on non-profit, social interest or events pages.

How the organization should respond:

The article HOW TO: Deal with Negative also lays out tips of  appropriate responses

When dealing with straight problems, a response is almost certainly necessary. This insure your users get fast response resulting in a positive experience on your SNS.

You should always try to keep in mind that this type of feedback, as harsh as it may be, has a basis in a real problem. It is best to respond promptly and with a positive vibe. This example of a response if provided by HOW TO: Deal with Negative:

“Example: thank the commenter for the feedback and assure them that steps are being taken to correct the issue or mitigate their problem, such as offering a partial refund.”

Ethical dilemmas non-profits bring to social media

In many cases the issue you are trying to support may not be social acceptable or a controversial topic.

Online users behave differently than in real life situation. The online world add the factor of annonomis and engaged in consequence thinking, not moral thinking.

Carrie James Speech discusses her findings of the ethical thinking of youth today online.

She found that the youth don’t find “Youth tend to think they cant change whats online, if they see something unsettling or disturbing they don’t think they can do anything to change it”

Promoting you cause online can be difficult to get people to notice and more important interested  in the cause. Although there are exceptions the majority of youth believe they can not make a change online.

Advice for organization and non profits and try and open up the wall of communication more encouraging those passionate to help spread the word.

Social Media Spotlight: Charity:Water

Charity: Water is a non-profit organization focusing on educating about water safety and sanitation as well as providing deep-water pumps for developing countries.

This organization is using social media to the fullest with great pages that stand above the rest.

Charity: Water Facebook Page


Charity:Water has a page on the most popular social media tool today, Facebook.

Currently Charity: Water has over 150 thousand followers. The organization post important articles, news and press releases on their wall to spark conversation among its audience members.

Unlike other social media tools, Charity: Water wall is filled with fans and followers comments, opinions and feed back.

Charity Water also has around 90+ images on their page of past events, projects, trips to developing countriesChairty: Water Twitter Page

Charity :water Twitter

The Charity:Water Twitter page  currently has over a million followers.

They have a background image displaying photos of their organization work on the side

Types of Tweets:

  • Photos of the day
  • Re-tweets
  • Blog Articles
  • News and Press
  • Current campaigns
  • Celebrities, important people who are involved


Charity Water has a great video promotion on sites such as YouTube. Their videos have reached 450,000 viewers. What makes their videos so successful is that they are original but optimized for the web.

  • Catchy Music
  • Graphics and Special Effects
  • Raw Footage-shows reality of the problem and what the solution looks like
  • Statistics– provide statistics will educate the audience about the effects, problems that your organization is focusing on.
  • Editing and Transitions– fast pace editing with cool transition, grabs web viewers attention.
  • Ends with call of actions– Provide further research opportunities such as websites, Facebook page, where to donate, and how to contact.

YouTube has a non profit organization option allowing special feature that specifically benefits charity and activists organizations

Program Benefits Provided by YouTube

  • Premium branding capabilities and increased uploading capacity
  • The option to drive fundraiser through a Google Checkout “Donate” button
  • Listing on the Nonprofit channels and the Nonprofit videos pages
  • Ability to add a Call-to-action overlay on your videos to drive campaigns

The very important “Call to Action” and how it looking in social media

Every non-profits goal is a better change and this change happen with help of volunteers and donation.

All successful non profit organization campaign has a call to action to get people to go to their website, get educated and get involved.

With traditional advertisement we see these call to actions at the end of a video clip, in print advertisements

In social media the call of action looks quiet different. It is important to drive those who visit your Facebook, Twitter or YouTube videos to where they can donate.

Make sure provide Links and Information about how to donate.

Be remembered: Branding

One thing Charity: Water does great is brand their non-profit to the fullest with social media

They have their logo and main picture they want to get across as there

Profile picture on Facebook is the same icon seen on their website, twitter page, YouTube channel, in in video itself.

Power of the Web! how social media set Egypt Free

Egypt President Hosni Mubarak, after weeks of protesting finally step down today, making an historical day for this country. This marks a historical moment for social media as well. The protest that lead Mubarak to resign were generated and fueled by a Facebook Group. Twitter feed and images of the protest spread like wild fire and the crowed multiplied.

This revolution for Egypt marks a first for this digital generation. The internet and the power of the people have shown today that revolution is possible in a non tradition way.

For those who doubted the ability to collaberate on the web, Egypt has shown us the ability to utilized these sites to rally for a better good.

“For perhaps one of the first times in history, history itself has been recorded instantaneously, as reporters took to Twitter to share 140-character updates and personal stories from the protests.” Emily Blanks, Egyptian President Steps Down.

Egypt has set the tone for how modern revolutions my occur in the future. With the next social revolution social media is a vital tool to communicate and gather the people.


Introduction to Social Media for Non-Profits

Non-profit organizations thrive with the help of volunteers and donations. With the shift to a online world we see non-profit organizations with websites, but what about their use of social networking sites?

Social media has become most popular communication tool for today’s generation. Society uses these networking sites to connect with friends and families. Millions are visiting these websites everyday, and social media provides great opportunities to share and help promote non-profit organizations.

Why use social media?


“Free” is a great word for a non-profit organization to hear, because of limited budgets.  Social networking sites give organizations a free way to interact with viewers as well as a great free advertising tool.

The most popular social media sites include Facebook, Twitter, YoutTube, Flickr and WordPress– and they’re all free to join and use!

Each of sites has unique features that non-profit organizations can take advantage of.  For example on these sites you can…

  • write your status
  • post videos/ photos
  • write notes
  • connect with followers
  • keep followers updated

What is great about social media is that most of them allow you to sync together or feature other networking sites, allowing your followers to be able stay connected in many different ways.

To Write Love On Her Arms Twitter Page

To Write Love On Her Arms Twitter Page

To Write Love On Her Arms

In the best scenario, organizations can go viral on the web, like what happened to the organization, Write Love on Her Arms online campaign. On a specific day people changed their Facebook status to call attention to the issues of depression, self injury and suicide.

Natural Disasters

In times of crisis or a natural disaster, social media has become one the most popular way people are donating.

Social Media sites like Twitter were viewed as a credible news source and often ahead of news organization. Their real time post allowed people to share real time updates, photos and videos to the web.

In the wake of the Haiti earthquakes, Twitter exploded with photos and updated news that helped news reporters keep track of what was going on .

“We immediately moved someone supervising social media and our iReports to the Haiti desk,” said Nick Wrenn, Vice President of CNN International Digital Services.


Mashable’s Social Good is dedicated to non-profit organizations successfully using these sites. One site who received 2010 Mashable’s Social Good award, Free the children is featured as having a great Facebook campaign.

Feed the Children successfully created a viral campaign to raise a million dollars through Facebook ‘likes’. With every person who likes their organization they donated a dollar. Feed the Children raised money for a cause but as well gained new followers and help educate those about third world hunger problems.

Free the Childrens Facebook Campaign

This blog will take past experiences where social media has impacted natural disasters and non profit organization in a positive way and why.

Success stories like “To Write Love on Her Arms, and “Free the Children” have showed us the impact that social media has for non profit organization and the impact they have on the world.

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