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Social Media Spotlight: Charity:Water

Charity: Water is a non-profit organization focusing on educating about water safety and sanitation as well as providing deep-water pumps for developing countries.

This organization is using social media to the fullest with great pages that stand above the rest.

Charity: Water Facebook Page


Charity:Water has a page on the most popular social media tool today, Facebook.

Currently Charity: Water has over 150 thousand followers. The organization post important articles, news and press releases on their wall to spark conversation among its audience members.

Unlike other social media tools, Charity: Water wall is filled with fans and followers comments, opinions and feed back.

Charity Water also has around 90+ images on their page of past events, projects, trips to developing countriesChairty: Water Twitter Page

Charity :water Twitter

The Charity:Water Twitter page  currently has over a million followers.

They have a background image displaying photos of their organization work on the side

Types of Tweets:

  • Photos of the day
  • Re-tweets
  • Blog Articles
  • News and Press
  • Current campaigns
  • Celebrities, important people who are involved


Charity Water has a great video promotion on sites such as YouTube. Their videos have reached 450,000 viewers. What makes their videos so successful is that they are original but optimized for the web.

  • Catchy Music
  • Graphics and Special Effects
  • Raw Footage-shows reality of the problem and what the solution looks like
  • Statistics– provide statistics will educate the audience about the effects, problems that your organization is focusing on.
  • Editing and Transitions– fast pace editing with cool transition, grabs web viewers attention.
  • Ends with call of actions– Provide further research opportunities such as websites, Facebook page, where to donate, and how to contact.

YouTube has a non profit organization option allowing special feature that specifically benefits charity and activists organizations

Program Benefits Provided by YouTube

  • Premium branding capabilities and increased uploading capacity
  • The option to drive fundraiser through a Google Checkout “Donate” button
  • Listing on the Nonprofit channels and the Nonprofit videos pages
  • Ability to add a Call-to-action overlay on your videos to drive campaigns

The very important “Call to Action” and how it looking in social media

Every non-profits goal is a better change and this change happen with help of volunteers and donation.

All successful non profit organization campaign has a call to action to get people to go to their website, get educated and get involved.

With traditional advertisement we see these call to actions at the end of a video clip, in print advertisements

In social media the call of action looks quiet different. It is important to drive those who visit your Facebook, Twitter or YouTube videos to where they can donate.

Make sure provide Links and Information about how to donate.

Be remembered: Branding

One thing Charity: Water does great is brand their non-profit to the fullest with social media

They have their logo and main picture they want to get across as there

Profile picture on Facebook is the same icon seen on their website, twitter page, YouTube channel, in in video itself.


Power of the Web! how social media set Egypt Free

Egypt President Hosni Mubarak, after weeks of protesting finally step down today, making an historical day for this country. This marks a historical moment for social media as well. The protest that lead Mubarak to resign were generated and fueled by a Facebook Group. Twitter feed and images of the protest spread like wild fire and the crowed multiplied.

This revolution for Egypt marks a first for this digital generation. The internet and the power of the people have shown today that revolution is possible in a non tradition way.

For those who doubted the ability to collaberate on the web, Egypt has shown us the ability to utilized these sites to rally for a better good.

“For perhaps one of the first times in history, history itself has been recorded instantaneously, as reporters took to Twitter to share 140-character updates and personal stories from the protests.” Emily Blanks, Egyptian President Steps Down.

Egypt has set the tone for how modern revolutions my occur in the future. With the next social revolution social media is a vital tool to communicate and gather the people.


Introduction to Social Media for Non-Profits

Non-profit organizations thrive with the help of volunteers and donations. With the shift to a online world we see non-profit organizations with websites, but what about their use of social networking sites?

Social media has become most popular communication tool for today’s generation. Society uses these networking sites to connect with friends and families. Millions are visiting these websites everyday, and social media provides great opportunities to share and help promote non-profit organizations.

Why use social media?


“Free” is a great word for a non-profit organization to hear, because of limited budgets.  Social networking sites give organizations a free way to interact with viewers as well as a great free advertising tool.

The most popular social media sites include Facebook, Twitter, YoutTube, Flickr and WordPress– and they’re all free to join and use!

Each of sites has unique features that non-profit organizations can take advantage of.  For example on these sites you can…

  • write your status
  • post videos/ photos
  • write notes
  • connect with followers
  • keep followers updated

What is great about social media is that most of them allow you to sync together or feature other networking sites, allowing your followers to be able stay connected in many different ways.

To Write Love On Her Arms Twitter Page

To Write Love On Her Arms Twitter Page

To Write Love On Her Arms

In the best scenario, organizations can go viral on the web, like what happened to the organization, Write Love on Her Arms online campaign. On a specific day people changed their Facebook status to call attention to the issues of depression, self injury and suicide.

Natural Disasters

In times of crisis or a natural disaster, social media has become one the most popular way people are donating.

Social Media sites like Twitter were viewed as a credible news source and often ahead of news organization. Their real time post allowed people to share real time updates, photos and videos to the web.

In the wake of the Haiti earthquakes, Twitter exploded with photos and updated news that helped news reporters keep track of what was going on .

“We immediately moved someone supervising social media and our iReports to the Haiti desk,” said Nick Wrenn, Vice President of CNN International Digital Services.


Mashable’s Social Good is dedicated to non-profit organizations successfully using these sites. One site who received 2010 Mashable’s Social Good award, Free the children is featured as having a great Facebook campaign.

Feed the Children successfully created a viral campaign to raise a million dollars through Facebook ‘likes’. With every person who likes their organization they donated a dollar. Feed the Children raised money for a cause but as well gained new followers and help educate those about third world hunger problems.

Free the Childrens Facebook Campaign

This blog will take past experiences where social media has impacted natural disasters and non profit organization in a positive way and why.

Success stories like “To Write Love on Her Arms, and “Free the Children” have showed us the impact that social media has for non profit organization and the impact they have on the world.

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